Shoot the Moon Advisors is a Natural Foods Consulting practice founded by Jim Davock.

"My primary focus is providing the best business advice to disruptive emerging brands in the  Natural Food space. I possess extensive experience in many categories throughout the store and in virtually every channel of trade. I have a proven track record of successfully launching brands in the natural foods space. I look forward to learning the unique challenges of your brand,so that together we can 'Shoot The Moon' and win in the marketplace."